Take on your biggest challenges
Marketing Automation & AI
Your campaigns rely on a unified customer view and run automatically across every channel, in line with your regulatory obligations.
Engage your customers with the right message, at the right time
Digitalising marketing operations is decisive in regulated sectors. Our marketing automation and customer intelligence platform is designed to let financial institutions, insurers and telecom operators engage their customers more relevantly and more efficiently.
Get support on this solutionChange management
Automated omnichannel campaigns
Email, mobile messaging and conversational channels are driven from the same platform, with journeys triggered by customer behaviour.
A unified customer view
The customer data platform brings together and cleanses information from your various sources to build a 360° profile.
Compliant deployment
Installation takes place on your premises or in hybrid mode, to meet the regulatory requirements of banks, insurers and telecom operators.
Sectors covered
Industries served
01
Marketing automation platform
Campaigns and customer journeys are described once, then executed automatically across all your channels, based on the data gathered in the platform.
In detail
Marketing automation platform
- Omnichannel campaign management, from email to mobile messaging and conversational channels.
- Real-time message personalisation, based on customer behaviour and profile.
- Automation of complex customer journeys, from first contact through to loyalty.
- Fine-grained audience segmentation, to deliver the right message at the right time.
Arès Customer Data Platform (CDP)
- 360° customer view and advanced profiling, bringing every interaction together.
- Unification and cleansing of customer data from your various sources.
- Data governance and compliance with applicable personal data protection regulations.
- Stronger customer intelligence, supporting targeted commercial actions.
In detail
Marketing automation platform
- Omnichannel campaign management, from email to mobile messaging and conversational channels.
- Real-time message personalisation, based on customer behaviour and profile.
- Automation of complex customer journeys, from first contact through to loyalty.
- Fine-grained audience segmentation, to deliver the right message at the right time.
Arès Customer Data Platform (CDP)
- 360° customer view and advanced profiling, bringing every interaction together.
- Unification and cleansing of customer data from your various sources.
- Data governance and compliance with applicable personal data protection regulations.
- Stronger customer intelligence, supporting targeted commercial actions.
02
Customer intelligence and deployment
Analysing digital journeys highlights friction points and engagement opportunities, while the deployment model stays aligned with your regulatory constraints.
In detail
Arès Discover
- In-depth behavioural analysis of digital journeys.
- Optimisation of onboarding and registration processes.
- Detection of friction points and proposals to improve the experience.
- Identification of trends and engagement opportunities.
Deployment and compliance
The platform is deployed on your premises or in hybrid mode, guaranteeing seamless integration and compliance with the regulatory requirements of banks, insurers and telecom operators in Africa.
In detail
Arès Discover
- In-depth behavioural analysis of digital journeys.
- Optimisation of onboarding and registration processes.
- Detection of friction points and proposals to improve the experience.
- Identification of trends and engagement opportunities.
Deployment and compliance
The platform is deployed on your premises or in hybrid mode, guaranteeing seamless integration and compliance with the regulatory requirements of banks, insurers and telecom operators in Africa.
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